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Agent commerce for independent stores

Your customers’ AI agents are already shopping.

Proxa makes WooCommerce stores readable, testable and trustworthy to AI shopping agents, so they buy from you instead of skipping you. Magento and custom stores are supported on Enterprise.

Free. No sign-up. We read public pages only and never submit forms or touch checkout.

yourstore.co.ukExample report
40out of 100
  • Structured data8/25
  • Catalogue completeness6/15
  • Variant data2/10
  • AI crawler access12/15
  • Feeds and sitemaps4/10
  • Protocol readiness0/15
  • Basics8/10
Illustrative layout. Your real report lists the specific problems and fixes for your store.

One integration, every agent protocol

  • UCP
  • ACP
  • MCP

The problem

Shopify stores got agent checkout built in. Everyone else is being skipped.

AI agents shop by reading data, not by browsing pages. When prices, stock, sizes or delivery can’t be read reliably, the agent moves on to a store where they can.

Shopify merchants get agent features from the platform. WooCommerce, Magento and custom stores have to do it themselves, across several protocols that are still moving.

Shopping agent · illustrative

Find me waterproof walking boots, size 9, under £120, that can arrive by Friday.

I checked six stores. Three exposed size stock and delivery dates I could verify, so I compared those.

I skipped the others: one blocked agent access in robots.txt, and two listed sizes only as images, so I couldn't confirm a size 9 was in stock.

The second paragraph is the one Proxa is built to fix.

The suite

Everything a store needs to sell to agents.

  • Connect

    Publishes your catalogue, cart and checkout over UCP, ACP and MCP from one install.

  • Clean

    Finds and fixes the gaps agents trip on: missing GTINs, prices, stock and variant data.

  • Insights

    Shows which agents visit, what they ask for and where they drop off.

  • Test

    Runs simulated agent shopping journeys against your store before real ones do.

  • After

    Handles order status, returns and refunds when the customer is an agent.

  • Shield

    Verifies agents, sets per-agent permissions and limits, and blocks abuse.

  • Comply

    Keeps consent, pricing and terms records for every agent-made order.

  • Partner

    Lets agencies run all of the above across their client stores.

How it works

Install, clean and test, then sell.

  1. 01

    Install

    Add the plugin or extension. Proxa reads your catalogue and maps it to each agent protocol.

  2. 02

    Clean and test

    Fix the data problems it finds, then run test agents through search, cart and checkout.

  3. 03

    Sell and measure

    Go live to agents and see which ones send orders, what they buy and what they miss.

agent → yourstore.co.uk · illustrative
$ GET /.well-known/ucp
200 OK  capabilities: catalog, checkout, orders

$ POST /ucp/catalog/search
  { "query": "walking boots", "size": "9" }

200 OK
{
  "sku": "BOOT-TRAIL-09",
  "price": { "amount": "89.00", "currency": "GBP" },
  "availability": "InStock",
  "variant": { "size": "9", "colour": "Peat" },
  "delivery_estimate": "2 working days"
}

Pricing

Start free. Upgrade when agents start buying.

  • Free

    For any store that wants to see where it stands.

    £0

    • Agent-readiness audit
    • Basic Connect plugin: one protocol, product feed only
    Run free audit

  • Starter

    For small stores.

    £29 a month

    • Connect: one protocol, with checkout
    • Clean: up to 500 products
    • Basic Insights
    Get started

  • Growth

    Most popular

    For established stores with real revenue.

    £99 a month

    • Connect: all protocols
    • Clean: unlimited products
    • Full Insights and attribution
    • Weekly Test runs
    • After: post-purchase for agents
    Get started

  • Enterprise

    For high-volume and regulated merchants.

    From £499 a month

    • Everything in Growth
    • Shield: agent verification and controls
    • Comply: records for agent orders
    • Magento and custom API connectors
    • Priority support
    Contact sales

Prices exclude VAT.

For agencies

Make every client store agent-ready from one place.

Run audits across your client list, roll out fixes and report on agent sales. Partner terms for WooCommerce agencies, with Magento and custom builds on Enterprise.

Become a partner

FAQ

Questions, answered.

What are UCP, ACP and MCP?

They are open protocols that let AI agents discover products and complete purchases on a shopper’s behalf. UCP (Universal Commerce Protocol) and ACP (Agentic Commerce Protocol) describe catalogues, carts and checkout; MCP (Model Context Protocol) is a general way for AI assistants to call tools and data sources. Proxa exposes your store through each of them from one integration.

Which platforms does Proxa support?

WooCommerce on every plan, starting with the free plugin. Magento / Adobe Commerce and custom stores are supported through API connectors on Enterprise. Shopify already provides agent features natively, so Proxa is aimed at the platforms that don’t.

What does the free audit look at?

Only public pages: your homepage, robots.txt, sitemap and up to five product pages. It checks structured product data, variants, catalogue completeness, AI crawler access, feeds, protocol endpoints and basics such as HTTPS and response time. It never submits forms or touches checkout.

Will Proxa slow down my store?

It is designed not to. Agent traffic is served from a separate, cached layer rather than your theme, so shoppers browsing your site are unaffected.

Do I stay in control of what agents can do?

Yes. Shield lets you decide which agents can read your catalogue, which can check out, and what limits apply. You can switch any of it off.

Can I use it now?

Yes. Proxa is available now. Run the free audit to see where your store stands, then get in touch and we’ll get you set up on the plan that fits.

Get started

Proxa is ready for your store.

Tell us where you sell and which plan you’re interested in, and we’ll get back to you to set you up.